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The Market Diet

July 29, 2020

Nothing says summer like a trailer full of sweet corn!

The Market Diet


Shopping the market during peak season is like completing your day planner for the week, just a whole lot tastier.

Saturday night is for grilling up that fresh sweet corn to make some delicious Elotes (Mexican street corn). Sunday morning you're all booked up making blueberry pancakes with those fresh JenEhr Family Farm blueberries. 


Moving down the market aisle, you start to settle things out for later in the week. Fresh fennel from Happy Valley Farm (pictured) will go great in the salad course for Monday's dinner, perhaps tossed with some fresh lettuce, red onion and a squeeze of orange.

The weekday mornings will be a breeze with a dozen fresh eggs from Dreamfarm, ready for easy fried egg sandwiches on Madison Sourdough country loaf bread with a slice of Smoked Chipotle Havarti from Forgotten Valley Cheese

Wednesday nights are for celebrating your mid-week success and back to the grill you head to sear up some Shoua Vang eggplants (pictured) for a fresh Baba Ganoush to dip those fresh Urban Gourmet carrots in. 


Next on the grill agenda is loading up those baby back ribs from ParKelm Farm, a perfect mid-week feast to power you through. 
 
Light lunches are in store for Thursday and Friday, featuring a nice fruit salad with the ripe Green's Pleasant Springs Orchard melons and early apples. 

Friday nights are for total creativity, tossing together what's left of your weekly market bounty for that one of kind meal with a little of this and a little more of that. 

Before you know it you've completed that to do list and you're back to the beginning, shopping for another week.  That's our favorite part, when you're back with us at market, planning with your eyes as you shop the great flavors of peak summer. 


See you at market!

Ben Zimmerman
Market Manager

P.S. Check us out on FacebookTwitter and Instagram for more updates on the market as the season kicks off!

Double Dollars are Back!

The Double Dollars program has returned, starting Saturday, July 4th. FoodShare shoppers can get up to $25 matched each market.  Swing by the Information Tent with your FoodShare card and our market staff can assist you. This season the Double Dollars are in the form of green plastic tokens. If you still have a few white paper Double Dollars, you can still spend those with our vendors. For the 2020 season, the Double Dollars program is hoping to run through August, depending on funding. After the Double Dollars program ends, the market will still accept FoodShare Dollars. 

Master Gardeners Helpline


We wanted to pass along a great resource from our friends the Master Gardeners. While they can't come out to table at the market this season, UW Dane County Extension is maintaining its Horticulture Helpline with Master Gardener volunteers daily 5 days a week, 9am-12 noon. You can reach them by answering machine (608-224-3721) or by emailing your questions and your photographs to horticulture@countyofdane.com

Shopping Safely This Season


Before you make your first trip to market, we'd like you to know what will be different for this season and we ask for your help in keeping things safe. 

We have an adjusted layout for this season, with single sided vendor aisles spread out with a gap between each vendor. Much like the grocery store, we're asking that foot traffic move in one direction through each market aisle, indicated by our yellow sandwich board signs. We ask you to please follow these directions and be patient as we all adapt to this different flow. 

As you shop the stalls, please mind the six foot spacing lines in front of vendors' tents. Give each other space to shop and don't crowd into vendor booths. While reusable shopping totes are not banned, if you're using your own bags, please do not ask vendors to pack them for you.

Planning your market trip may be the easiest way to get what you need, while keeping the market safe. Many of our vendors will be offering pre-orders that you may place during the week for a quick pick up at their stall on Saturday morning. Below we'll detail what options for pre-order are available this weekend and we'll update that weekly as more vendors add that option. 

For what you can't pre-order, consider making a shopping list by vendor before you get to the market. Having a plan of action will speed things up and help you get what you need as quickly as possible. We know that these methods won't work for everyone, but those of you who can adapt will be helping everyone with your efficiency. 

We're also asking everyone to send just one person per household to the market, which will aid us in lowering the crowd count each week. You can also help out by altering your shopping time, consider coming early in the morning (we open at 7am) or later (open until 12:30pm) to lower the crowd pressure during the peak hours. These little adjustments can really help make things operate smoothly and ensure we don't become too crowded. 

We encourage you all to wear a mask too. Even a bandana is better than nothing and can help lower the risk of transmission. Wash your hands before you come to market, wash them when you get home and with our four handwashing stations set up around the market, you can wash them while you visit too. 

Vendor Updates & Pre-Order Options


Our amazing vendors are providing options for your shopping these season. Find all the latest pre-order options and weekly market offering here. Check back each week for notices about pre-ordering, vendor absences and other special vendor notices. 

Chris & Lori's Bakehouse is offering the following for this weekend:
* Flower and Cow Cutout Cookies
* Chocolate Chip Sconuts
* Espresso Dark Chocolate Scones
* Coconut Dark Chocolate Scones
* White Chocolate Raspberry Scones 
* Vanilla Almond Scones
* Cinnamon Oat Scones
*  Blueberry Scones
* Cranberry Oat Scones
* Banana Chocolate Scones
* Whole Grain Dark Chocolate Chunk Scones
* Whole Grain Raspberry Scones
* Whole Grain Blueberry Oat Scones
* Whole Grain Cranberry Orange Scones
* Whole Grain Carrot Raisin Scones
* GF Vegan Mocha Scones
* GF Vegan Raspberry Scones
* GF Vegan Banana Blueberry Scones
* Keto Peanut Butter Cookies
* Keto Almond Shortbread Cookies

All scones are $18/ Half Doz one flavor
Or $30/ Doz one flavor

Email your order at
CLBakehouse@gmail.com
Orders due by noon on Thursday.

Don's Produce will be offering bundles of their Arena grown, pesticide free, heirloom cherry tomatoes and cucumbers. They'll also be offering 5lb bags of their sweet potatoes. 

Door County Fruit Markets will not be joining the market for the 2020 season, but you can find their fresh Door County fruit at the Willy Street Co-op Grocery Stores.

Dreamfarm is offering pre-orders for market pick-up by calling (608) 767-3442 or emailing diana@dreamfarm.biz

Driftless Chocolates is offering pre-orders for market pick-up on their website.

Flyte Family Farm is offering pre-orders by calling (715) 228-2304

Fungi Farmers (formerly know as Herb n Oyster) are offering pre-orders through their website.

Highland Spring Farm is offering pre-orders for market pick-up on their website.

Honey Bee Bakery will be offering pre-orders for market pick-up on their website.

JenEhr Family Farm will be offering a great array of their farm fresh organic products, from fresh broccoli, salads greens and head lettuce to great pasture raised chicken for the grill.

Mad Maiden Shrub will be at market this weekend with their hand crafted shrubs (drinking vinegar).

Madison Sourdough will no longer be offering pre-orders for the market as they've expanded the purchasing options for direct sales at market. Cash or check are accepted. 

McCluskey Brothers Shillelagh Glen Farms is offering pre-ordering on their website.

Natalie's Garden & Greenhouse will be offering a weekly veggie box, available at the market, off the farm or for delivery. Each $25 box is packed with their great fresh produce. This weeks selection includes: Sweet Corn, Zucchini, Summer Squash, Tomatillos, Sun Gold Tomatoes, Rainbow Chard, Curly Kale, Cucumber, and Sweet Candy Onions! Check out their website for more information and to place your order.

Open Kettle Farms is offering pre-orders of their maple syrup. Contact them on their Facebook page to order.

ParKelm Farm is offering pre-orders for market pick-up on their website.

Yummy small breads from Murphy Farms

Connect with our Vendors!


This list of alternative means to get our vendors' products will grow as new offerings roll in. Please check back regularly and feel free to email Market Manager Ben if you're looking to connect with any vendor not listed.

Vendor Purchasing Alternatives (PDF)

 

 

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© 2017 by Ben Zimmerman. Created with Wix.com

 

P.O. Box 5115

Madison WI 53705

manager.wcm@gmail.com

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Tel: 608-628-8879