August Awaits
Updated: Jul 31
First watermelons of the season from Flyte Family Farms
August Awaits
On the doorstep of August and the last full month of summer, we pause to recognize the grief hanging over our city this past week. The tragic loss of life is never easy, regardless of reason and we extend our condolences to all affected.
The market is not just a food hub, but a gathering space for our community. Through good times and bad, we appreciate the opportunity to offer space for friends, neighbors, farmers and strangers to come together in recognition of the importance of these spaces.
We must carry on, just as the crops in the field keep growing, but we'll always be thankful to be a space for more than just our shopping lists.
With the arrival of August, we have much to look forward to like new crops such as dragon tongue beans, romanesque broccoli and even apples in just a few short weeks.
Everbearing strawberries (pictured) from Live Jewelry Farm are back, as well as the first cantaloupe and watermelons of the season.
Field tomatoes are beginning to fill tables and it won't be long before flats of paste tomatoes are ready to help you fulfill all your salsa and sauce needs.
School will return in just a month and for many that means it's time to pack in as much summer fun as possible, with trips to the lake, the cabin and the campground in the forecast.
The market is a wonderful place to load up on snacks, be they cheese curds, fresh blueberries, crunchy carrots or meat for the grill. Don't let summer slip by without trying a great burger atop Stella's Bakery mini Hot & Spicy Cheese bread (pictured).
We look forward to spending this month with you at market, one we hope can bring us together to celebrate the good things we can create together. Tasty too.
As a reminder, we ask shoppers and vendors alike to please use the new gravel paths going forward and to let the old foot paths heal over and regrow with their native plantings.
See you at the market!
Ben Zimmerman
Market Manager
As a reminder to everyone, dogs are prohibited within the market area, though we welcome service animals at all times.
Vendor Notices
Anna's Granola will be absent from the market this Saturday, August 1st. They will return the following week.
Daily Vendors, August 1st:
Fungi Farmers
Mr. Tea's Kombucherie
New Life Greens
Phil Friedl (The Cactus Guy)
WCM Tote Bags for Sale
Offered in a natural-tone canvas, these spacious bags feature our market bunny logo designed by Snaggle Tooth Arts of Madison for $15 each or two for $25, cash, check or Venmo.
Please note, not all vendors present every week. Check our weekly newsletter or website for weekly lineups.
August really is the best month to visit a farmers market, and this update captures why. The first watermelons and cantaloupe, everbearing strawberries, dragon tongue beans, and field tomatoes all arriving together makes every table worth a slow look. I also love the snack ideas here, from cheese curds and fresh blueberries to Stella's Bakery mini Hot and Spicy Cheese bread. It is good to see the reminder about the new gravel paths too, since keeping the market comfortable and welcoming matters as much as the food. Helping a community gathering like this reach more neighbors is exactly what a cx consultant can do by making the market's story clearer for first-time visitors.
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August is such a transitional month—still summer, but with back-to-school and harvest season on the horizon. For market vendors and food bloggers preparing seasonal branding, having a recognizable logo is key. Many small food businesses start with limited budgets, so it's smart to explore no-cost design solutions first. I appreciate having a practical cost-saving guide to reference when helping friends launch their farm stands or pop-up kitchens. It's a practical way to test a visual identity before investing in professional design.
August is such a transitional month—there's still time for summer fun, but back-to-school planning starts creeping in. Keeping kids entertained during those long afternoons can be a challenge, especially when the heat keeps everyone indoors. A simple solution is to have a stack of printable activities ready to go. Whether it's for a quiet corner at home or a busy waiting room, having a few seasonal activity sheets for children on hand can make those in-between moments much smoother.