In Stride

Beautiful poppies & sunflowers from Lor Farm
In Stride
Come peak market season, a game plan can be instrumental to a successful market visit.

Scope the new offerings, do a lap and adjust that shopping list accordingly. After all, one can only make so many meals a week and nothing should go wasted.
Grab some Natalie's Garden and Greenhouse tomatillos (pictured) for a roasted salsa verde. Next a new bottle of Open Kettle Farms maple syrup, followed by some Flyte Family Farms blueberries for those Sunday morning pancakes.
Of course, next you'll need some freshly roasted beans from Alice Good Specialty Coffee, obviously.

You can't forget weekly features, like fresh, never frozen chicken, duck and rabbit coming in this weekend from Bryant Family Farms or tasty kombucha from our favorite monthly pop-in, Mr. Tea's Kombucherie.
Then there's the freshest veggie options like yummy microgreens from New Life Greens (pictured), fresh raspberries from Yang Family Produce and lettuce mix you can trust from Westridge Organic Farm.
The early tomatoes are a good omen of what's to come, so best grab your favorite loaf from Madison Sourdough for the classic tomato sandwich.

Staples cannot be overlooked, like a dozen Murphy Farms eggs, a pack of Pecatonica Valley Farm bacon and the essential bag of Schroeder's Kase cheese curds.
And just when you think you've maneuvered and mastered the market like a pro, you're thrown off guard by the return this weekend of both Blue Moon Community Farm & Happy Valley Farm. What to do? What to do?
Might need to run back to the car for another tote...
As a reminder, we ask shoppers and vendors alike to please use the new gravel paths going forward and to let the old foot paths heal over and regrow with their native plantings.
See you at the market!
Ben Zimmerman
Market Manager
As a reminder to everyone, dogs are prohibited within the market area, though we welcome service animals at all times.
Vendor Notices
B. Kurt Dairy will be absent from the market this Saturday, July 25th. They will return the following week.
Daily Vendors, July 25th:
The Deliciouser
Don's Produce
Greenhouse Matcha
JenEhr Family Farm
Mr. Tea's Kombucherie
New Life Greens
Steppin' Out Foods
WCM Tote Bags for Sale

Offered in a natural-tone canvas, these spacious bags feature our market bunny logo designed by Snaggle Tooth Arts of Madison for $15 each or two for $25, cash, check or Venmo.

Please note, not all vendors present every week. Check our weekly newsletter or website for weekly lineups.






















There is something appealing about enjoying the small details of cafe culture, especially when the focus stays on the details people might otherwise overlook. The pace and atmosphere of a place can matter as much as what is in the cup. That thought gives me a starting point for exploring cafe culture and coffee in connection with Bottleroom. That is the part I would keep thinking about after moving on to something else. Which small details make you want to sit for a little longer?
A discussion of finding the character of a local meeting place seems more useful when it connects an idea with something easy to picture. An ordinary conversation can become part of the reason people remember a place. With Bootinneskdale in mind, local pub culture feels like a topic worth exploring one question at a time. I would rather explore one useful example carefully than pretend that the whole subject is already clear. What makes a local meeting spot feel welcoming to a first-time visitor?
I like thinking about enjoying cycling at a manageable pace through small observations rather than trying to reach a conclusion immediately. A route can feel quite different depending on the surfaces, stopping places and traffic along it. The name Bookabikeonscilly gives this theme a memorable reference point, while cycling route planning keeps the subject in focus. A simple comparison would help me picture the differences without rushing towards a fixed answer. Which details would you check before choosing a route for a new rider?
When it comes to discovering the character of a local event, one clear example can stay with me longer than a long list of general points. A short encounter or unexpected performance can become the part of an event someone remembers. It is the kind of question I would keep in mind when thinking about Bobevansfairs and local festival experiences. It leaves me curious about the steps between understanding an idea and putting it into practice. How would you leave room to discover something beyond the main programme?
Hai chữ In Stride tạo cảm giác bình tĩnh, giống như cứ đi đúng nhịp thay vì vội vàng. Tôi liên tưởng đến lời một người họ hàng từng nói về việc phải biết dừng đúng lúc trong những thú vui khi rảnh. Câu chuyện hôm đó có nhắc tới game bài đổi thưởng và cái tên SUNWIN, nhưng tôi chỉ nghe qua chứ không tham gia. Liên hệ ấy làm tôi đọc tiêu đề theo hướng rộng hơn: giữ nhịp không chỉ là tiến về phía trước mà còn là tự nhận ra giới hạn. Bài viết khiến tôi nghĩ rằng sự đều đặn đôi khi ít gây chú ý, nhưng lại bền hơn cảm giác hứng khởi nhất…