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In the Morning and Amazing

Alsum Sweet Corn always hits the spot


In the Morning and Amazing

A pale sun rises, bird song fills the surrounding trees and the early light kisses the produce from over the top of the surrounding buildings.

The first rays hit towering baskets of bell peppers (pictured) from Happy Valley Farm, glistening in dew they look almost too perfect to be real.

As that light shimmers off a steaming cup of coffee, you eagerly wait in line for a fresh croissant from Madison Sourdough and plan the rest of your market trip.

Down the line, jars of delicious kimchi (pictured) from What Got Gathered waylay your adventure, but it's all worth it for that flavorful burst in the first bite.

Back on track, it's onto JenEhr Family Farm, whose yellow tent now in full sunlight, shines out like gold calling you to take home as much of their bounty as you can.

Across the aisle, you're off course again. This time it was the unanticipated muskmelons from Flyte Family Farms (pictured).

The smell alone drew you in, no question to the origin of the name needed.

Renewed focus is found as the weight of your shopping tote pulls on your arm muscles, still waking up and not quite ready for major feats of strength.

Checking your list, you grab pumpkin bars from Murphy Farms, a dazzling bouquet from Lor Farm and a pound of fresh oyster mushrooms from the Fungi Farmers. All necessary staples when it comes to passing the next week in satiated beauty.

The sun, now sitting much higher in the sky, calls on you to wrap things up and move on with the day. But no, its persistent beckoning must wait just a bit longer. Does it not see the tart cherries from Door County Fruit Market, the candy tomatoes from Sai's Garden or the irresistible peach pies from Honey Bee Bakery?

DING DING DING... time is up. Is that the alarm clock going off? No, just the text from home reminding you of all the things you've yet to tackle today.

It was brief, it was beautiful, it was delicious. It was another great market morning.

See you at market!

Ben Zimmerman

Market Manager

P.S. Check us out on Facebook, Twitter and Instagram


Polls Open for America's Farmers' Market Celebration

American Farmland Trust and the Farmers' Market Coalition are offering a share of a $10,000 prize to the winners of their favorite farmers' market poll. Market fans can vote for the Westside Community Market through September 19th.

Cast your vote here:

We thank you all for your neverending support!


Market Notices: August 6th

Swing by the Info Tent and pick up a free Westside Community Market yard sign, or grab one set out in the aisle.

These Days Juice Co., Country Bloomer's Greenhouse, Rude Brew Kombucha, & Ernie's African Kick Sauce will join us this weekend as daily vendors.

Urban Gourmet will be absent from the market this Saturday, August 6th. They will return the August 13th.


Market on the Move in 2023

We've got some big news to share regarding the 2023 market season. Many of you have already seen the news that UW Health is planning on building a new clinic in part of the market occupied lots starting next year.

With construction slated to begin next spring, we're happy to announce we'll be relocating to the MG&E Innovation Center inside University Research Park in 2023. Located about 1.5 miles south of our current location, the new market site will offer room for our vendors, along with ample parking space for our shoppers, as well as a shaded picnic area for everyone to relax and enjoy their market goods while listening to music and taking in those great market mornings.

We'll have more details to come later in the summer, but rest assured that the WCM will remain a great fixture of the west side community for years to come. For the remainder of 2022, you can find us each and every week at 750 University Row into early November.


Country Bloomer's Greenhouse never fails to deliver when it comes to a beautiful floral bouquet


Our many thanks to Snaggle Tooth Arts of Wayward Tattoo for the market rabbit graphic!


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